Customer story: Nude Beach Australia
10× more daily views on their socials, six weeks after switching to Posty.
Nude Beach Australia designs and sells 100% cotton sarongs, men’s beach shirts and beach bags online. They set up Posty, and within three weeks their socials were pulling more views in a week than they used to see in a month.
- Facebook page views a daySix weeks on Posty, daily average
- 10×
- Facebook reach a dayPeople reached each day
- 9×
- Instagram reach a dayAccounts reached each day
- 9×
- combined social posts a weekPlanned in one sitting
- 10
A great product that deserved a louder feed
“I’m a business and designer guy, not a social media guy. With Posty I sit down once, plan the whole week, and get back to filling orders!”
Derek TaylorOwner, Nude Beach AustraliaNude Beach Australia designs, manufactures and sells unique cotton sarongs online. Their classic 2.1 metre wrap is one of the largest sarongs you can buy, and their one-of-a-kind Australiana prints pair with it perfectly. Every fabric is traditionally hand screen printed in Jetpur, India, and the range also takes in men’s beach shirts and beach bags. The products sell themselves once people see them. As with any business with an amazing product, the job is reaching more of the right customers.
Posting meant opening Instagram, then Facebook, then TikTok, writing each one up and finding the time to do it again tomorrow, on top of running the shop. Nude Beach Australia found Meta’s combined posting interface clunky and unreliable, until they found Posty.
Derek set up a Posty workspace and connected Instagram, Facebook, YouTube and TikTok. With posting slots spread across the week at different times to catch the most viewers, he plans the week in one sitting, and most posts go out in the mid evening, when people are winding down and scrolling.
Six weeks on Posty, every week bigger than the last
Facebook page views, week by week. Before Posty, views rose when they posted and fell away when they stopped. On Posty, every week beat the one before it.
12,002 Facebook page views in the first six weeks on Posty, against 1,224 in the six weeks before.
One upload, every feed
Nude Beach Australia plans each post once in Posty, and it goes out to Instagram, Facebook and TikTok. One upload works on every network they use.
Planned once in Posty
Caption, hashtags and an evening slot, scheduled days ahead with the rest of the week.
Live on Instagram
Published on time as a reel, image or carousel.
On Facebook too
Reels land on the Facebook Page as well, with the same caption.
Out on TikTok
The same video, published to TikTok from the same plan.
Before Posty
On Posty
Reels do the heavy lifting
The day after a reel goes out, the Nude Beach Australia Facebook Page lights up. Every one of their six best days for Facebook views came within two days of a reel published through Posty.
“The numbers moved once we started using Posty,” says Derek. “I can see exactly what’s working and why! Posty gives me so much extra information to see how everything is performing.”
- Day after a reel
- 1,013
- Any other day
- 263
3.9×
Facebook page views on the day after a reel, against any other day.
1,522
Instagram accounts reached by a single reel, their best post yet.
2.4×
more visits to the Facebook Page profile a day, from people curious enough to click through.
“I post a reel once and it turns up on Instagram, Facebook and TikTok. Within a month, people who’d never heard of us were finding the page.”
Derek TaylorOwner, Nude Beach AustraliaWhat Nude Beach Australia uses in Posty
One composer, every network
Write once for Instagram, Facebook, TikTok and YouTube, with per-network tweaks where a caption needs them.
Default posting slots
Four times set once in workspace settings, so scheduling a post is one click instead of a decision.
A week planned ahead
Posts sit in the calendar days before they go out, so a busy week in the shop doesn’t mean a quiet week online.
Analytics in one place
Views, reach and engagement across every network, so it’s clear which posts are worth doing again.
Your next six weeks could look like theirs.
Plan your week once, publish everywhere, and see what’s working. Posty does the remembering.
How we measured this: daily account data from Posty analytics for the Nude Beach Australia Facebook Page and Instagram account. “On Posty” means the first six weeks after their first post through Posty. “Before Posty” means the six weeks before that. Every day in both periods is included. Multiples compare daily averages. Posting frequency counts Instagram, Facebook and TikTok posts across the same two periods. Reel figures cover weeks three to six.
Nude Beach Australia is a Posty customer. Results are their own and will vary.