Social Media Management for Marketing Teams
Get every post reviewed and live without chasing approvals in chatPosty is social media management for marketing teams running one brand. Writers, designers and approvers share one calendar, every post follows the review rule you set, and the people who sign off see only what is ready for them.
- Review
- Your rule: none, optional or one approval
- Stakeholders
- Sign off without seeing drafts, on Accelerate
- Team
- Up to 10 on Growth, unlimited on Accelerate
- Bluesky
- Discord
- Threads
- TikTok
- YouTube
A social media approval workflow the whole team follows
Set the rule once for the workspace: no approval, optional review, or one required approval before anything can be scheduled. Writers submit, an approver signs off or asks for changes, and the decision is recorded with a name and a time.
- Request changes with a comment the writer sees on the post
- Lock posts in review so nobody edits what the approver is reading
- Approving a scheduled post arms it for delivery
Spring trail range launch, Monday 9am
Only your team can see it.
Stakeholders sign off on finished work, not on drafts
On Accelerate, add a second step. The marketing team approves first, then a stakeholder you invite with client visibility, such as the founder, legal or a regional manager, gives the final yes. They see what is waiting for them and what is already approved or scheduled, and nothing else.
- Drafts and team-only comments stay with the team
- Stakeholders approve or request changes from their own login
- The approval ledger shows who signed off at each step
- Spring trail range launchWaiting for your approval
- Trail runner kit, head to toeApproved
- Resealing a waterproof jacketScheduled for Thursday
Morgan sees only what the team has already approved and sent up. Drafts and team-only comments never appear.
A social media content calendar for teams, not just one person
Every post for the brand sits on one calendar across all nine networks, in the workspace’s timezone. Filter by network, spot the gaps in the week, and see who already has a post open before you start editing it.
- Drafts, reviews and scheduled posts side by side
- Initials on a card show who has it open right now
- Team-only labels for notes like “Waiting on assets”
Mon
Tue
Wed
Thu
Fri
The initials on a card show who has that post open right now.
Roles for writers, designers, approvers and everyone who needs a look
Give each person the role that matches their job. Contributors draft and schedule, approvers sign off, viewers follow along, and admins connect channels and invite people. Everyone signs in as themselves, so the history says who did what.
- Admin, contributor, approver and viewer
- Up to 10 people on Growth, unlimited on Accelerate
- Change a role at any time without a new invitation
Priya is a
Contributor
Team visibility, so drafts, post history and team-only comments are all in view. Change the role at any time without re-inviting.
Priya can
- Create, edit and schedule posts
- Approve posts
- Upload media and reply in the inbox
Priya cannot
- Connect channels
- Invite people
- Delete posts
Campaigns that keep every post tied to the launch it serves
Group posts into campaigns with an objective, the audiences they speak to, and either launch dates or a monthly target. Progress counts only what is scheduled or published, so a campaign that looks on track is on track.
- Dated launches and ongoing themes
- Each post names the one audience it is written for
- Switch campaigns on in workspace settings when you need them
- Objective
- Launch the spring trail range
- Audiences
- Weekend hikers, Trail runners
- When
- 1 to 30 September
- Spring trail range launchScheduled
- Trail runner kit, head to toeApproved
- Why we test every jacket in the rainPending Team Approval
- Packing a 20 litre daypackDraft
Drafts and posts still in review do not count. Only approved posts can be scheduled.
How a marketing team gets started
Four steps from sign-up to your first reviewed post, and nobody shares a password.
- 1
Create the brand’s workspace
Name it, set the timezone and connect the brand’s Instagram, Facebook, LinkedIn, TikTok and any other accounts. Each account connects once, for the whole team.
- 2
Choose the review rule
Pick no approval, optional review or one required approval. On Accelerate, add a second step for the stakeholder who gives the final yes.
- 3
Invite the team with the right roles
Add writers and designers as contributors, your marketing lead as an approver, and anyone who only needs to follow along as a viewer.
- 4
Plan the month and send it for review
Draft on the calendar, submit for review and let approvals move posts along. Approved posts publish on schedule, in the workspace’s timezone.
What social media management for a marketing team costs
Posty charges per workspace, never per seat. One brand is one workspace; add another for a second brand, region or product line. Switch between monthly and annual billing to compare.
Annual billing gives you 2 months free and is charged once a year.
Starter
Everything one brand needs to post consistently
$24/mo
$24 a month per workspace, billed $288 yearly
Growth
Bring your team and your clients into the workflow
$32/mo
$32 a month per workspace, billed $384 yearly
Accelerate
Elevate your business and accelerate growth
$40/mo
$40 a month per workspace, billed $480 yearly
Prices in USD per workspace. Annual billing is charged once a year with 2 months free. Growth includes up to 10 teammates and one required approval; Accelerate adds unlimited teammates, the stakeholder sign-off step and audience analytics.
Compare every plan in fullWhat marketing teams ask before switching
- Is Posty a social media tool for marketing teams or for agencies?
- Both, set up differently. An in-house team usually runs one workspace for its brand, with everyone on team visibility. Agencies run one workspace per client. The review rules, calendar and inbox are the same product either way.
- How does the social media approval workflow work?
- Each workspace has one rule. With no approval, anyone who can publish schedules directly. With optional review, a writer can ask for sign-off on a particular post. With one required approval, nothing is scheduled until an approver signs off. Approvers approve or request changes with a comment, and every decision is recorded with a name and a time.
- Can someone outside the marketing team approve posts without seeing our drafts?
- Yes, on Accelerate. Set the workspace to team then client approval and invite the stakeholder as an approver with client visibility. The app calls that second step client approval; for an in-house team it is the founder, legal or whoever gives the final yes. They only ever see posts your team has already approved.
- How many people on an in-house social media team can join?
- Growth includes up to 10 people per workspace and Accelerate has no limit. Seats are never billed on their own: you pay per workspace, and roles can be changed at any time without inviting anyone again.
- Can we run more than one brand or region?
- Yes. Give each brand, region or product line its own workspace with its own channels, calendar, inbox and review rule. People are invited per workspace, so a regional team only sees the region it works on.
- How much does social media management for a marketing team cost?
- Growth is $39 a month per workspace, or $384 a year. Accelerate, which adds unlimited teammates, the stakeholder step and audience analytics, is $49 a month, or $480 a year. One brand is one workspace.
Not quite how you work?
The same product, set up for a different team. Each page covers one way of running social.
See every solutionAgencies
Social media management software for agenciesOne workspace per client, client approvals, multi-level approval chains, team permissions and an inbox that never mixes clients.
Small business owners
Social media scheduler for small business ownersPlan the month, write once and adjust per network, answer every comment from one inbox and keep a link in bio page, on your own.
Freelancers and small teams
Social media scheduler for multiple clientsSwitch between client workspaces, keep channels and approvals separated, schedule across nine networks and pay per workspace.
Give your team one place to plan, review and publish
Create the workspace, connect the brand’s accounts and invite the team. Posty is priced per workspace, with review rules, the calendar and the inbox included.