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Buffer alternativeswith a DM inbox and approvals

Teams outgrow Buffer when they need to answer direct messages, get client sign-off or stop paying for every channel. These Buffer alternatives handle each of those differently, compared using each vendor’s own pricing page.

Bloom Coffee, as Sam the client sees itTry it
  • Winter menu launch reelWaiting for your approval
  • Barista takeover, part 2Approved
  • Where our beans come fromScheduled for Thursday

Sam sees only what is ready for a decision or already decided. Drafts and team-only comments never appear.

Why teams look for Buffer alternatives

  1. No DMsin Buffer’s community inbox

    No direct messages

    Buffer’s community inbox replies to comments, and its help centre says Buffer does not offer direct messaging. Teams that answer customers in DMs need a second tool.

  2. $10a channel a month on Team

    Every channel adds to the bill

    Buffer charges for every connected channel: $10 a channel a month on Team, billed annually, with a lower rate after the tenth. An agency with several clients pays for each of their accounts.

  3. 1 loginper client, set up as a Buffer user

    Clients need a Buffer login to approve

    Approvals are on the Team plan, and Buffer’s agency guide sets clients up as users with their own login.

4 Buffer alternatives worth a trial

Each option replaces Buffer for a different kind of team. Prices are list prices in USD, checked on each vendor’s own site; the sources are listed below.

  1. Posty

    Teams and agencies that want approvals, the inbox and analytics in one price per brand or client.

    Comments and DMs in one inbox on every paid plan, billed per workspace rather than per channel, with client approvals from Growth. Each client gets a workspace of their own.

    Where it falls short

    No X, WhatsApp or Google Business Profile. Growth allows 10 people per workspace, clients included; beyond that you need Accelerate. The inbox covers Bluesky, Facebook, Instagram, Threads and YouTube.

    How you pay
    Per workspace (one brand or client), never per seat
    Approval workflows
    Growth and Accelerate; your team then the client on Accelerate
    Comments and DMs inbox
    Comments and messages on every paid plan, from Bluesky, Facebook, Instagram, Threads and YouTube
  2. Planable

    Content teams that want unlimited users per workspace and publish to X, within a monthly post allowance.

    Per-workspace pricing with unlimited users, required approval from Pro, and an inbox add-on that brings in Facebook and Instagram DMs.

    Where it falls short

    Posts are limited to 60 or 150 per workspace a month, and the inbox costs extra.

    How you pay
    Per workspace, with unlimited users
    Approval workflows
    Optional approval on Basic; required approval from Pro; multi-level on Enterprise
    Comments and DMs inbox
    An add-on at $9 a workspace a month ($90 a year); DMs from Facebook and Instagram only
  3. Hootsuite

    Larger social teams that publish to X or WhatsApp and are happy to pay for every seat.

    An inbox for comments and DMs on every plan, including WhatsApp, for teams that handle a lot of customer conversations.

    Where it falls short

    Billed per user from $99 a month, and approvals need Advanced at $399 a user a month.

    How you pay
    Per user, every seat billed at the plan’s rate
    Approval workflows
    Advanced ($399 a user a month, billed annually) and Enterprise
    Comments and DMs inbox
    Comments and DMs on every plan; assignment and routing from Advanced
  4. Sprout Social

    Larger social teams that want deep reporting and external approvers, and are used to paying per seat.

    A deep inbox and reporting for larger teams, with external approvers on Advanced.

    Where it falls short

    Billed per seat from $79 a month, and the Smart Inbox starts on Standard at $199 a seat.

    How you pay
    Per seat, every seat billed at the plan’s rate
    Approval workflows
    Professional ($299 a seat a month, billed annually) and above
    Comments and DMs inbox
    Smart Inbox from Standard ($199 a seat a month); not on Essentials

Every option in one table

Posty first, then Buffer and the rest of the shortlist.

How you pay
PostyPer workspace (one brand or client), never per seat
BufferPer connected channel
PlanablePer workspace, with unlimited users
HootsuitePer user, every seat billed at the plan’s rate
Sprout SocialPer seat, every seat billed at the plan’s rate
Lowest paid plan
PostyStarter, $24 a workspace a month billed annually, or $29 monthly
BufferEssentials, $5 a channel a month billed annually, or $6 monthly
PlanableBasic, $32.50 a workspace a month billed annually, or $39 monthly
HootsuiteStandard, $99 a user a month billed annually
Sprout SocialEssentials, $79 a seat a month billed annually, or $99 monthly
People included
Posty1 on Starter, up to 10 per workspace on Growth, unlimited on Accelerate
Buffer1 on Essentials; unlimited on Team at no extra charge
PlanableUnlimited users on every plan
HootsuiteAs many seats as you buy, each at the per-user price
Sprout SocialAs many seats as you buy, each at the per-seat price
Approval workflows
PostyGrowth and Accelerate; your team then the client on Accelerate
BufferTeam plan only ($10 a channel a month, billed annually)
PlanableOptional approval on Basic; required approval from Pro; multi-level on Enterprise
HootsuiteAdvanced ($399 a user a month, billed annually) and Enterprise
Sprout SocialProfessional ($299 a seat a month, billed annually) and above
Client approvals
PostyClients approve in their own workspace and count towards its people
BufferClients approve with their own Buffer login on the Team plan
PlanableClients join as approvers with their own account, from Pro; not on Basic
HootsuiteNo external approvers documented; approvers are team members with access to the account
Sprout SocialUp to three external approvers, on Advanced ($399 a seat a month) and Enterprise; they approve from an email link
Comments and DMs inbox
PostyComments and messages on every paid plan, from Bluesky, Facebook, Instagram, Threads and YouTube
BufferComment replies on every plan; no direct messages
PlanableAn add-on at $9 a workspace a month ($90 a year); DMs from Facebook and Instagram only
HootsuiteComments and DMs on every plan; assignment and routing from Advanced
Sprout SocialSmart Inbox from Standard ($199 a seat a month); not on Essentials
Analytics
PostyEvery paid plan: 30-day history on Starter, 90-day on Growth, 1-year on Accelerate
Buffer30 days of history on Free; unlimited history and reports on paid plans; branded reports on Team
PlanableAn add-on at $14 a workspace a month ($140 a year); included on Enterprise
HootsuiteReports on every plan; custom reports from Professional; branded and shared reports on Advanced
Sprout SocialProfile and post reports on every plan; Premium Analytics is an add-on with no published price
Post limits
PostyUnlimited posts on every paid plan
BufferUnlimited on paid plans, within a 5,000 post fair use cap per channel
Planable60 posts a workspace a month on Basic, 150 on Pro, unlimited on Enterprise
HootsuiteUnlimited posts on paid plans
Sprout SocialNo monthly cap; the queue allows 10 to 30 posts a day by plan
Networks
PostyBluesky, Discord, Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, WordPress and YouTube. No X or Google Business Profile.
BufferInstagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Threads, Pinterest, Bluesky, X, Mastodon and Google Business Profile
PlanableFacebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads and Google Business Profile
HootsuiteFacebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest and Bluesky, plus WhatsApp in the inbox
Sprout SocialX, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Bluesky, Threads, WhatsApp and Google Business Profile
Free plan
PostyLink in Bio only; scheduling needs a paid plan
BufferYes: 3 channels, 10 scheduled posts per channel at a time, 1 user
Planable50 posts in total, with no time limit and no card required
HootsuiteNone; a 14 day trial with no card required
Sprout SocialNone; a 30 day trial with no card required

How to choose a Buffer alternative

Decide whether you need DMs
If customers write to you in DMs, Buffer cannot answer them. Posty and Hootsuite include DMs, Sprout Social from Standard, and Planable as an add-on for Facebook and Instagram.
Price your channels, brands and people
Buffer bills per channel, Posty and Planable per workspace, Hootsuite and Sprout Social per seat. Add up your channels, brands and people, then price each model.
Check how clients sign off
On Buffer, clients approve with their own login on Team. Check how each alternative invites clients and which plan includes it.
Match the networks you publish to
Buffer publishes to X, Mastodon and Google Business Profile. Posty does not, but publishes to Discord and WordPress.

Questions about Buffer alternatives

Does Buffer have a DM inbox?
No. Buffer’s community inbox replies to comments on every plan, and its help centre says Buffer does not offer direct messaging.
Does Buffer have approval workflows?
Yes, on the Team plan only. Contributors request approval and owners or full access users approve. Buffer’s agency guide sets clients up as users, so they need a Buffer login.
Is there a free Buffer alternative?
Planable’s free plan allows 50 posts in total. Posty’s Free plan includes Link in Bio only, without scheduling; its paid plans start at $24 a workspace a month billed annually.
Which Buffer alternative suits agencies?
For client work, the per-workspace tools fit best: Posty gives each client a workspace with client approvals and an inbox, and Planable adds unlimited users with monthly post limits.

See whether Posty fits your team

Create a workspace, connect your accounts and run a week of posts through your approval rule before you decide.

Compare Posty’s plans