Buffer alternativeswith a DM inbox and approvals
Teams outgrow Buffer when they need to answer direct messages, get client sign-off or stop paying for every channel. These Buffer alternatives handle each of those differently, compared using each vendor’s own pricing page.
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Why teams look for Buffer alternatives
No DMsin Buffer’s community inbox
No direct messages
Buffer’s community inbox replies to comments, and its help centre says Buffer does not offer direct messaging. Teams that answer customers in DMs need a second tool.
$10a channel a month on Team
Every channel adds to the bill
Buffer charges for every connected channel: $10 a channel a month on Team, billed annually, with a lower rate after the tenth. An agency with several clients pays for each of their accounts.
1 loginper client, set up as a Buffer user
Clients need a Buffer login to approve
Approvals are on the Team plan, and Buffer’s agency guide sets clients up as users with their own login.
4 Buffer alternatives worth a trial
Each option replaces Buffer for a different kind of team. Prices are list prices in USD, checked on each vendor’s own site; the sources are listed below.
Posty
Teams and agencies that want approvals, the inbox and analytics in one price per brand or client.
Comments and DMs in one inbox on every paid plan, billed per workspace rather than per channel, with client approvals from Growth. Each client gets a workspace of their own.
Where it falls short
No X, WhatsApp or Google Business Profile. Growth allows 10 people per workspace, clients included; beyond that you need Accelerate. The inbox covers Bluesky, Facebook, Instagram, Threads and YouTube.
- How you pay
- Per workspace (one brand or client), never per seat
- Approval workflows
- Growth and Accelerate; your team then the client on Accelerate
- Comments and DMs inbox
- Comments and messages on every paid plan, from Bluesky, Facebook, Instagram, Threads and YouTube
Planable
Content teams that want unlimited users per workspace and publish to X, within a monthly post allowance.
Per-workspace pricing with unlimited users, required approval from Pro, and an inbox add-on that brings in Facebook and Instagram DMs.
Where it falls short
Posts are limited to 60 or 150 per workspace a month, and the inbox costs extra.
- How you pay
- Per workspace, with unlimited users
- Approval workflows
- Optional approval on Basic; required approval from Pro; multi-level on Enterprise
- Comments and DMs inbox
- An add-on at $9 a workspace a month ($90 a year); DMs from Facebook and Instagram only
Hootsuite
Larger social teams that publish to X or WhatsApp and are happy to pay for every seat.
An inbox for comments and DMs on every plan, including WhatsApp, for teams that handle a lot of customer conversations.
Where it falls short
Billed per user from $99 a month, and approvals need Advanced at $399 a user a month.
- How you pay
- Per user, every seat billed at the plan’s rate
- Approval workflows
- Advanced ($399 a user a month, billed annually) and Enterprise
- Comments and DMs inbox
- Comments and DMs on every plan; assignment and routing from Advanced
Sprout Social
Larger social teams that want deep reporting and external approvers, and are used to paying per seat.
A deep inbox and reporting for larger teams, with external approvers on Advanced.
Where it falls short
Billed per seat from $79 a month, and the Smart Inbox starts on Standard at $199 a seat.
- How you pay
- Per seat, every seat billed at the plan’s rate
- Approval workflows
- Professional ($299 a seat a month, billed annually) and above
- Comments and DMs inbox
- Smart Inbox from Standard ($199 a seat a month); not on Essentials
Every option in one table
Posty first, then Buffer and the rest of the shortlist.
- How you pay
- PostyPer workspace (one brand or client), never per seat
- BufferPer connected channel
- PlanablePer workspace, with unlimited users
- HootsuitePer user, every seat billed at the plan’s rate
- Sprout SocialPer seat, every seat billed at the plan’s rate
- Lowest paid plan
- PostyStarter, $24 a workspace a month billed annually, or $29 monthly
- BufferEssentials, $5 a channel a month billed annually, or $6 monthly
- PlanableBasic, $32.50 a workspace a month billed annually, or $39 monthly
- HootsuiteStandard, $99 a user a month billed annually
- Sprout SocialEssentials, $79 a seat a month billed annually, or $99 monthly
- People included
- Posty1 on Starter, up to 10 per workspace on Growth, unlimited on Accelerate
- Buffer1 on Essentials; unlimited on Team at no extra charge
- PlanableUnlimited users on every plan
- HootsuiteAs many seats as you buy, each at the per-user price
- Sprout SocialAs many seats as you buy, each at the per-seat price
- Approval workflows
- PostyGrowth and Accelerate; your team then the client on Accelerate
- BufferTeam plan only ($10 a channel a month, billed annually)
- PlanableOptional approval on Basic; required approval from Pro; multi-level on Enterprise
- HootsuiteAdvanced ($399 a user a month, billed annually) and Enterprise
- Sprout SocialProfessional ($299 a seat a month, billed annually) and above
- Client approvals
- PostyClients approve in their own workspace and count towards its people
- BufferClients approve with their own Buffer login on the Team plan
- PlanableClients join as approvers with their own account, from Pro; not on Basic
- HootsuiteNo external approvers documented; approvers are team members with access to the account
- Sprout SocialUp to three external approvers, on Advanced ($399 a seat a month) and Enterprise; they approve from an email link
- Comments and DMs inbox
- PostyComments and messages on every paid plan, from Bluesky, Facebook, Instagram, Threads and YouTube
- BufferComment replies on every plan; no direct messages
- PlanableAn add-on at $9 a workspace a month ($90 a year); DMs from Facebook and Instagram only
- HootsuiteComments and DMs on every plan; assignment and routing from Advanced
- Sprout SocialSmart Inbox from Standard ($199 a seat a month); not on Essentials
- Analytics
- PostyEvery paid plan: 30-day history on Starter, 90-day on Growth, 1-year on Accelerate
- Buffer30 days of history on Free; unlimited history and reports on paid plans; branded reports on Team
- PlanableAn add-on at $14 a workspace a month ($140 a year); included on Enterprise
- HootsuiteReports on every plan; custom reports from Professional; branded and shared reports on Advanced
- Sprout SocialProfile and post reports on every plan; Premium Analytics is an add-on with no published price
- Post limits
- PostyUnlimited posts on every paid plan
- BufferUnlimited on paid plans, within a 5,000 post fair use cap per channel
- Planable60 posts a workspace a month on Basic, 150 on Pro, unlimited on Enterprise
- HootsuiteUnlimited posts on paid plans
- Sprout SocialNo monthly cap; the queue allows 10 to 30 posts a day by plan
- Networks
- PostyBluesky, Discord, Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, WordPress and YouTube. No X or Google Business Profile.
- BufferInstagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Threads, Pinterest, Bluesky, X, Mastodon and Google Business Profile
- PlanableFacebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads and Google Business Profile
- HootsuiteFacebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest and Bluesky, plus WhatsApp in the inbox
- Sprout SocialX, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Bluesky, Threads, WhatsApp and Google Business Profile
- Free plan
- PostyLink in Bio only; scheduling needs a paid plan
- BufferYes: 3 channels, 10 scheduled posts per channel at a time, 1 user
- Planable50 posts in total, with no time limit and no card required
- HootsuiteNone; a 14 day trial with no card required
- Sprout SocialNone; a 30 day trial with no card required
How to choose a Buffer alternative
- Decide whether you need DMs
- If customers write to you in DMs, Buffer cannot answer them. Posty and Hootsuite include DMs, Sprout Social from Standard, and Planable as an add-on for Facebook and Instagram.
- Price your channels, brands and people
- Buffer bills per channel, Posty and Planable per workspace, Hootsuite and Sprout Social per seat. Add up your channels, brands and people, then price each model.
- Check how clients sign off
- On Buffer, clients approve with their own login on Team. Check how each alternative invites clients and which plan includes it.
- Match the networks you publish to
- Buffer publishes to X, Mastodon and Google Business Profile. Posty does not, but publishes to Discord and WordPress.
Questions about Buffer alternatives
- Does Buffer have a DM inbox?
- No. Buffer’s community inbox replies to comments on every plan, and its help centre says Buffer does not offer direct messaging.
- Does Buffer have approval workflows?
- Yes, on the Team plan only. Contributors request approval and owners or full access users approve. Buffer’s agency guide sets clients up as users, so they need a Buffer login.
- Is there a free Buffer alternative?
- Planable’s free plan allows 50 posts in total. Posty’s Free plan includes Link in Bio only, without scheduling; its paid plans start at $24 a workspace a month billed annually.
- Which Buffer alternative suits agencies?
- For client work, the per-workspace tools fit best: Posty gives each client a workspace with client approvals and an inbox, and Planable adds unlimited users with monthly post limits.
Sources
Vendors change plans often. Every competitor fact on this page comes from the vendor’s own pricing page or help centre, checked on the date shown. Posty’s figures come from the pricing page.
Buffer, checked 27 October 2026
Planable, checked 27 October 2026
Hootsuite, checked 27 October 2026
Sprout Social, checked 27 October 2026
See whether Posty fits your team
Create a workspace, connect your accounts and run a week of posts through your approval rule before you decide.